From Twangoo to Groupon South Africa; an amazing e-commerce success story

Event Details

From Twangoo to Groupon South Africa; an amazing e-commerce success story

Time: January 23, 2013 from 5:15pm to 7pm
Location: Alliance Francaise, Cape Town
Street: 155, Loop Street
City/Town: Cape Town
Event Type: cap40, entrepreneur-series
Organized By: Cap40 Team
Latest Activity: Jan 24, 2013

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Event Description

Daniel Guasco, founder of Twangoo and CEO of Groupon South Africa will talk to us about the amazing journey to create in less than 3 years the largest eCommerce business in South Africa, and will share his views and advices on eCommerce business.

A complimentary welcome drink will be offered to all first comers.

At 7pm, the event is followed by a screening of the French movie 'Le Havre' (English Sub).

Comment Wall

Comment by Philippe Gomez on January 22, 2013 at 3:57pm

I cannot make it, have to be in JHB tomorrow until Friday, I know I am missing something great.

Comment by Thierry Cassuto on January 23, 2013 at 3:21pm

Apologies for not attending tonight's event. Please publish highlights! 

Comment by Patrick Mahue on January 23, 2013 at 3:36pm

Sorry. Won't make it. See you next time.

 

Comment by Christophe Viarnaud on January 23, 2013 at 3:43pm

Philippe, Thierry, Patrick,

we'll miss you. Hope to see you around next time. We will publish highlights.

Comment by Carole Rossetti on January 24, 2013 at 12:35pm

Thanks to Daniel for sharing his incredible story and learnings.

Comment by Carole Rossetti on January 24, 2013 at 12:36pm

Comment by Carole Rossetti on January 24, 2013 at 1:30pm

Here is a little summary of the meeting with Daniel Guasco - for those who could not come:

 

Daniel Guasco has been an entrepreneur all his life, learning business by doing at the expense of schooling. After several start-up failures and a MBA at UCT, he was waiting for the next big thing that would arise in the global economy.

It’s at this time that he discovered Groupon, which was already booming in the US but had not reached South Africa yet. Learning from Groupon’s best practices and after a diligent analysis of Groupon’s business model, he decided with his partner Wayne Gosling to create their own local group buying website. That’s how Twangoo was born in 2010. Twangoo became rapidly very successful in South Africa and raised Groupon’s interest. Groupon is known to expand to other countries via series of acquisitions and approached Wayne and Daniel in 2010. The acquisition took place less than half a year after the company’s creation. Now Groupon-Twangoo have around 200 employees in the country and is the biggest ecommerce website in South Africa.

 

Comment by Carole Rossetti on January 24, 2013 at 1:36pm

Some learning from Daniel’s story that can be useful for your business:

Online Advertising:  "If you customers buy online, you will get them online" (The large majority of Groupon’s advertising budget went online - Adwords and Display – while TV and radio where left behind because of poor performance)

Entrepreneurs' learning:"We got where we are by using industry's best practise and focusing on execution"

Mobile: "Customers don't buy everything via mobile. Big transactions are rather done online. Mobile can however be used for small transactions and for customers that don’t always have other way to access Internet”

Marketing: "It's not only about bringing customers with a discount. Groupon is a marketing platform, providing content to an audience of 5.5 million South Africans daily."

Emailing: Importance of "customised communication" to prevent spamming. Groupon learnt it the hard way.

Ecommerce: "Groupon appeals to everyone because everyone is looking for a great service at a great price. It is true for all kind of sectors, products and services."

Comment by Carole Rossetti on January 24, 2013 at 1:40pm

Et vous, qu'avez-vous retenu de l'intervention de Daniel Guasco?

Comment by Georges Gombay on January 24, 2013 at 1:48pm

Hello Carole,

You state in your most recent comment that "Groupon is known to expand to other countries via series of acquisitions and approached Wayne and Daniel in 2010". This is not accurate and is a misunderstanding on your part. The actual facts are that Twango was diligently wooing Groupon to attract its interest, at the cost of numerous contacts and trips to New York by Twango's principals to bring their efforts to Groupon's attention.

This is not to detract from Twango, but rather to further accentuate their entrepreurial initiative. They deserve high praise for their persistence in accomplsishing their goals; their success did not just drop into their laps.

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